Jodi’s Fitness Website Redesign & Branding

Jodi's Fitness Logo

Some recent work I have done is for Jodi’s Fitness. Jodi’s Fitness is an established Personal Trainer business in Rhinelander, Wisconsin. Check out her new updated site here! Having set up her website initially on her own in 2015, Jodi decided it was time to give it an update. We got together to go over what sort of ideas she had and came away excited and ready to bring her site up to date!

I was looking forward to the challenge, because Jodi’s site was built using Wix, which I had no experience using for site development. I was grateful she was open to me learning while helping her. Wix turned out to be a very impressive tool. Having previously only used home-grown CMSs or WordPress, it was really exciting to see how slick Wix was for website building. I love having this in my toolbox for future clients.

Quote from Jodi on our experience working together:
“Working with Melissa on this project was stress free and easy. From our first meeting, Melissa asked questions that made me feel like you were in the process of “understanding” me and my business. Running a Personal Training business; “I” am my brand name and business. I am actually the product and you understood that.”

Jodi and I decided on a theme, colors, discussed updating her logo, nailed down the pages we needed, scheduled a photo shoot and discussed the SEO value of her site. Her site is highly ranked in her key search terms so we did not want to damage that.

Jodi’s Fitness successfully launched with a fresh, updated design, new logo and stunning photography. See some examples of the before & after below.

Jodi's Fitness updated logo
The bee in the new logo was a new element Jodi felt strongly about, so we incorporated it into the logo and within the site.
Jodi's Fitness Website Update

Updating websites is always a fun project to add to recent work portfolio. This one was especially fun because it was almost an entire site launch, as we added several pages and introduced an entirely new look for the whole website. We also utilized Wix’s new builder application. Working with Jodi was great fun and she caught on how to utilize the new interface quickly after just a little bit of guidance. I feel it is always important to ensure the site owner feels comfortable updating their site if they want. I am always here to help in the future, but being empowered to do so is vital for many business owners.

Illustrated Bee
Fresh illustration using Adobe Illustrator of a bee made for Jodi’s Fitness

Quote from Jodi on our experience working together:
“As the plan unfolded and as the website was created, Melissa always listened to the small things that I wanted tweaked and she let me have say in the process. The fact that my ego was allowed to participate in my website helped to keep me at ease during the process. Melissa never wavered and never showed frustration through the entire process. I would not hesitate to recommend Melissa to any of my friends and business acquaintances.”

We also did a photo shoot indoors and outdoors to utilize on the website. Some of the images turned out so amazing! It was fun to do and also a good refresher for me as I had not done too much “real” photography since my college years. Take a look at a few:

Jodi's Fitness Photoshoot Outdoors
Jodi was a great model and had terrfic ideas to get her ideas across
Jodi's Fitness
Image shot specifically for Instagram, Facebook and Pinterest use
Jodi's Fitness Photography
Hard to go wrong with photography and this beautiful vista

About Digital-Melissa: I am a veteran of all things internet, located in Rhinelander, WI. 20 years in eCommerce with everything from design to copy, social media, marketing, project management, website help & management plus more. Contact me today if you’d like to talk about how I could help your business.