I have a bone to pick with so many websites! Password fields usability WHEN LOGGING IN. This is not to be confused with account setup password field. Hopefully businesses have that figured out by now..
Password fields usability should be one of the top priorities for any online business. And yet they are the biggest pain in the a** fields most of the time. This problem is because none of us can recall our password, or maybe we are smart enough to have some sort of program that does it for us (I don’t). Or maybe you have them logged somewhere but it’s a pain to dig up… the reasons this area is annoying goes on and on.
We can fix this password field usability issue by implementing a very easy fix:
- Include text telling people what is required for your password field
How does this help? I have a lot of passwords (don’t we all?), and mostly they are built upon some other password as time goes on. So if you tell me that your password requires Caps, Special Character and Number – I’m going to figure out which one it is a whole lot more quickly. See the perfect examples below.
It is also helpful is if the business can tell me what information is missing. Is it the lenght? Is it the uppercase or special character? See a great example below:
This is a relatively simple fix for the password field during login for usability. Ease of use is always the #1 priority of any website, so digging into these areas that are frequented is vital. This small fix could very easily translate to more conversions for your business.
About Digital-Melissa: I am a veteran of all things internet, located in Rhinelander, WI. 20 years in eCommerce with everything from design to copy, social media, marketing, project management, website help & management plus more. Contact me today if you’d like to talk about how I could help your business.