Tips for Working Remote Successfully

Home Office Setup

Working remote can be a great thing for so many people. If you live in a rural community with few job opportunities, bad weather, illness (can you say COVID-19?), handicapped in some way, need flexibility – the reasons go on. But working from home does require WORK and effort. One needs to be accountable and trustworthy. Here are a few tips from my experiences working remotely.

  1. Have a defined office space. The couch or chair in the living room does not count as a defined office space. Have a desk, with all the tools you need at hand – printer, paper, pen, whatever else you require. If you do not have living space for an “office”, then force one in. They make remarkably compact desks nowadays that can fit anywhere. Have multiple monitors if you can – this can really increase your effectiveness and speed. Sure, you can tap away at your laptop from your couch, but you will likely work twice as fast if utilizing a full mouse and multiple monitors (depending on your job that is). Plus, slouched over in a chair or couch WILL wreck your back and neck.

  2. Stick to a schedule. Get up at the same time every day, do the things you must get done, and then get to your office to work. Set “office hours”. I like the idea behind the Pomodoro method: work for 25 minutes and then take a 5-minute break. After four “pomodoros”, take a 20-minute break. It is also helpful to log what you will do in each “pomodoro” and check it off after each time. Each day when you begin, make a list of what you plan to get done. Include any house chores or family matters in your list so you can account for everything.

  3. Be accountable & be seen. This means having meetings with people, be it online or on phone or even in person. Having to check in with another person helps a great deal to keep you focused and on task. Attend webinars – another great way to be accountable and learn something at the same time. Take notes and share them out later with your team. Being “seen” and checking-in with coworkers and supervisors is even more important when you are not physically together.

  4. Keep distractions to a minimum. This means no, the TV is not on. Maybe some music but be careful with podcasts or talk-radio programs that can be distracting. I save podcasts for walk-breaks or in the car so I can listen. Keep the pets away. A cat on your keyboard can be very sweet, but also highly frustrating and will distract you from work. Your dog barking will interrupt calls. Is there a nice quiet place your dog can go while you have calls?

  5. Set clear boundaries. All those endless house chores should be done at set times, not just whenever you feel like it. Stick to work while it is work time, and house chores after. Do not mix the two or you will become distracted and ineffective. A solid 30 minutes of house chores, food prep, animal care will do wonders – the same as a solid 30 minutes of working will do wonders. Keep them separate.
Cute cat, but not helpful!

Is Working Remote for You?

Many of us may be forced to work remote soon. Hopefully these tips can help set you on a path to success. Remember to set a schedule and stick with it! Creating a list of what you need to do each day will be invaluable. And let friends and family know when you are working and that you are not available. Take breaks, and do not isolate yourself! Online chats, phone or in person will help you feel included.

About Digital-Melissa: I am a veteran of all things internet, located in Rhinelander, WI. 20 years in eCommerce with everything from design to copy, social media, marketing, project management, website help & management plus more. Contact me today if you’d like to talk about how I could help your business.

YouTube Overview

YouTube Logo

If you’ve thought about starting a YouTube account and just not sure what you need to do, here is a quick overview. Filename, keywords, thumbnail, playlist and consistency is key with YouTube. If you’re afraid, don’t worry – just hop in and give it a try!

Quick YouTube Facts

  • YouTube is 2nd most used Search Engine after Google
  • Google owns YouTube, so YouTube videos garner you even more SEO value than other video outlets such as Facebook
  • YouTube Algorithm is based on WATCH TIME. YouTube’s goal is to maximize long-term viewer engagement.
  • One bad video (where people stop watching early) can bring down your entire ranking. Keep an eye on this metric & don’t be afraid to cut videos and edit.
  • YT rewards SEO if content is posted and immediately gets viewed
  • YT rewards SEO value if view immediate watches another video from your channel

How to Optimize a Video

  • Filename matters:
    • Don’t name “123xe”, instead name “HowToYouTube”
  • Title (seen in search results). 60 character maximum
  • Description: 1st 100 characters, or 2-3 lines show in search, so keep CTA, andmost important keywords first. But after that, write LONG descriptions
    • Include inks to site, link to similar videos on your channel
  • Tags: main keywords, associate with similar videos, most important words first
  • Thumbnails: Keep visually consistent and engaging. Custom thumbnail is amust (1280×720).Thumb/Title is 1st point of contact so VIP.
  • Keywords: check terms in Google you think you should use. See what Auto Populates. Check YouTube for the term – what comes up? Is it a video you compete with? What keywords did they use (view source, search for Keywords)
    • Wordstream.com/keyword-research-tool
    • Utilize Google Adwords or YouTube Analytics for further keyword aid
  • Link to your website in video whenever possible. Link video on your website to YouTube – this will increase SEO of site and YouTube
  • Playlists are recommended. Once a video in that Playlist ends, it will roll over to another video in that Playlist automatically
    • HOT TIP: Use URLS that are to a Video within Playlist, so they keep rolling.

YouTube Video Production Tips

  • Be consistent. Solve problems. Entertain. Give viewer/buyer what they want.
  • Set a formula for your videos:
    • Example: Re-confirm title, short 3 sec intro, call to action (what we do, invite to subscribe), actual video, close with additional call to action
  • End Screen – put end screen info (CTA, subscribe, etc) on BEFORE videoactually finishes – so people don’t depart and miss it.
  • Add watermark
  • Add sound/music
  • Templated elements (opening screen, closing screen, fonts, call outs, etc)

Conclusion

In 2018 US YouTube ad revenue was estimated at almost FOUR BILLION dollars, and over two billion active users monthly. So needless to say, it is worth looking into for your business. Be it advertisting, or actually starting your own channel.

About Digital-Melissa: I am a veteran of all things internet, located in Rhinelander, WI. 20 years in eCommerce with everything from design to copy, social media, marketing, project management, website help & management plus more. Contact me today if you’d like to talk about how I could help your business.

TikTok: What Is It and Is It for You?

It feels like all I hear about on the news and online lately is “TikTok”. They even had a Super Bowl ad. But what in the heck IS TikTok? Is it important to your business?

TikTok Super Bowl Ad 2020

First, some background info:

TikTok is (just) another Social Media platform much like Instagram, Facebook and all the others. Just a different formulation. It is video sharing; TikToks allows you to create a short video of 3-15 seconds or looping videos of 3-60 seconds. You can add music and fun icons and super cool effects. Adding the music leads to a lot of fun lip synching (who knew that would come back already!) They SAY it is for everyone because the app is so easy to use.

TikTok is owned by a company called BrytDance, which is in Beijing and was founded in 2012. 2017 was the first launch of apps for mobile phones. It was the most downloaded app in 2018! Some nitty-gritty details at Wikipedia if you are into that stuff:

My TikTok Experience

Now, for the test drive. But first a confession – my test drive was in September of 2019. And then I let this idea sit until now, when TikTok seems even MORE popular than it was. My pause in this test (although inadvertent) has been beneficial though, which I will elaborate on later.

So, back in September, 2019, I set up a TikTok account – setting up a TikTok account is much like setting up any other account or Social Media profile online. Nothing new here. Login, password, set an Avatar all that fun stuff.

Then what?

I started searching and scrolling and linking and following. Then I made a couple videos.

I admit here that making the videos could be HIGHLY addictive. You do it all on your phone and there are tons of really fun things you can do. I would imagine if you spent enough time on here you could get really great at it (much like some of what I see now, in 2020).

That was fun, right?. And I started getting people following me and it was fun for a little bit. But 90% of what I found on TikTok appeared to be teens or 20’s doing some dance moves, or selfie-type things. Some of them were actually a bit disturbing and made me wonder about what sort of society we are going to wind up with when these folks are adults in the world. Eventually I just got tired of it and stopped using it. I don’t need another social media outlet and this was of absolutely no use to me at all except to waste time of which I don’t need any more opportunities.

And now it is February, 2020.  Five months later. And I went back into TikTok when I decided I needed to finally write this article. It has changed SO MUCH. I think now the majority of what I saw were much more professional videos and more and more and MORE “business” type videos. Athletes, TV Shows, Movies, Actors, Musicians… I was really startled. There did still seem to be the occasional tween doing some dance which was pointless (to me anyway), but not as much by far.

This makes me wonder if the TikTok craze will soon die, as it has changed so much in just five months?

But does my business need to be on TikTok?

If you are a Gary V fan, you’ve been hearing about TikTok for AGES now. He is where I heard of it and why I decided to investigate it. Gary V says any form of communication your business can have it SHOULD have.

The charismatic Gary Vaynerchuk has wise words

Of course, not all of us have the time to post on Facebook, Instagram, Twitter, LinkedIn, SnapChat, YouTube, whatever else, and now TikTok. It really is what works for YOUR business. The age range on TikTok seems to currently be under 18 – perhaps that is growing… But, if your business has nothing to do with 18 & under then perhaps it isn’t for you. TikTok IS growing by leaps and bounds, and some people think it is going to be link Instagram. Instgram started the same way; the kids were using it. Some people jumped in early and had a lot of success and now everyone is on it, and success varies.

Conclusion:

For myself, personally, I don’t need yet another Social Media channel. I don’t even like Stories because it is just one more place I have to look! So I won’t likely be continuing on TikTok. If my business was something I felt could make some headway via TikTok, I might set up a business account to give it a try. I think I will go back in a few more months to see what the landscape looks like and review again.

About Digital-Melissa: I am a veteran of all things internet, located in Rhinelander, WI. 20 years in eCommerce with everything from design to copy, social media, marketing, project management, website help & management plus more. Contact me today if you’d like to talk about how I could help your business.