What to Put in Your Basic Email

Never put together an email to a list of customers or potential customers? No idea what to put in it? Here’s a rundown of the BASICS. [...]

Great link:transactional emails

Saw this great article from Directmag.com about transactional emails. I am a HUGE proponent of transactional emails. In fact,so huge that our transactional emails account for the majority of our email sales,and we send a A LOT of other emails. It just goes to show you people want what is relevant to them.

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Some Great Links

Here’s a couple great links I’ve come across the last week or so.

http://blog.lyonscg.com/lcg_enterprise_technology/ Super website doing occasional critiques of other websites. Really great insights.

Video in Gmail? The pros and cons of putting video in Gmail even though it’s supposed to be “supported”now…http://www.email-marketing-reports.com/iland/2010/02/video-in-gmail-design-tests-and.html

And Best:From MarketingSherpa –Marketing Wisdom for 2010 [...]

Great Email &Post!

This is an outstanding article about a Crutchfield email! It really sums up the way all emails you send need to apply to multiple levels of readers! (unless you are sending a very targeted email to a known audience). What a fantastic email! And I really love the huge “Call Us”! Thank you getelastic.com for [...]

Image Maps in Email

This week I learned something new! I was zipping through my gmail account,skimming through the emails I get,and running into some proofs of emails we were sending for work. For some reason,my gmail is not showing images,and it got me paying more attention to things. Well…turns out any image I mapped [...]

Rant &Rave:Share That Email –Oh but share your subscribe info,too!

Perfect example of well used animation in email

So today I got a great email from Tiffany’s that had the cutest use of an animated .gif in it! I wanted to share it (easily) on here. I thought I could just use the “View this email online”option…. WRONG.

This is what so many companies [...]

Video in Email

I hear so much about putting video in email,and while we haven’t yet in my company,I’m sure we will soon. We’ll probably do a clever animated .gif and see what happens –ideally test an A/B to see if there is any difference in sales,etc. I ran across this nice “Best of..”[...]

Subscribe Link

When sending emails,be sure to add a link in your footer for people to subscribe to the email. Many people forward emails onto friends,and if you give them an easy way to subscribe,you are more likely to get them as a subscriber. If there is nothing in the email telling them they [...]