Great link:transactional emails

 

Saw this great article from Directmag.com about transactional emails. I am a HUGE proponent of transactional emails. In fact,so huge that our transactional emails account for the majority of our email sales,and we send a A LOT of other emails. It just goes to show you people want what is relevant to them.

Make the most of your transactional emails

The one thing in here I didnt realize is they claim is that all of the transactional information in your email must appear as text,so that it is readable even if images are blocked. Now,the ones I do are all text for this information anyway,but I didn’t do it on purpose! I did it because it is easiest,but sure nice to know it is the rule.

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